An award-winning transformation with purpose.
EDVOS (Eastern Domestic Violence Service) did incredible work, but their name was a clinical acronym that didn’t connect emotionally. They needed a new identity that clearly communicated what they stand for: a future free from family violence.
Working closely with my Creative Director, we developed the name FVREE and a bold, active
visual identity.
visual identity.
I brought this brand to life across every touchpoint—from the launch event (lanyards, banners, merch) to the layouts of their official Annual Report.
The effort earned two 2023 Melbourne Design Awards, a Gold for Graphic Design and a Silver for Better Future and two 2024 Australian Design Awards, a Gold for Graphic Design and a Silver for Better Future.
Project List:
Brand Naming & Strategy
Logo Design & Brand Guidelines
Annual Report Design (Long-form layout)
Launch Event Collateral (Pull-up banners, Lanyards, Merch)
Social Media Templates
