Turning a single logo into a full-scale brand system.
UDL Group was growing fast, but their brand hadn’t caught up. They had a logo, but their collateral was inconsistent, and they lacked the tools to create their own on-brand documents.
Keeping the existing logo equity, I developed
a robust visual language and rolled it out across
every touchpoint, from the fleet on the road to
the presentations in the boardroom.
a robust visual language and rolled it out across
every touchpoint, from the fleet on the road to
the presentations in the boardroom.
Key Deliverables:
The “Unsexy” Essentials: I built a suite of templates (Word, PowerPoint, Canva) so their internal team could create consistent documents without needing
a designer.
a designer.
Strategic Comms: I wrote and designed two comprehensive Capability Brochures to help them pitch their Commercial and Council services.
Fleet Branding: Developed a Vehicle Branding Guide to ensure their fleet of trucks and mowers looked uniform and professional on site.
Project List:
Brand Style Guide
Vehicle Branding & Decal Guide
Capability Brochures (Copywriting & Design)
Corporate Templates (Word, PPT, Business Cards)
Social Media Templates (Canva)
