Brand Guardianship
for a global university.
for a global university.
RMIT University has one of the most recognisable brands in Melbourne. The challenge for their philanthropy arm, RMIT Giving, was to operate within those strict global guidelines while still having a distinct, emotive voice to inspire donors.
I acted as the Lead Designer for this account and I maintained the sub-brand guidelines and rolled them out across campaigns that spanned digital, print, and real-world events.
From Direct Mail that landed in letterboxes to EDMs that landed in inboxes, plus Donor and Impact Reports, I ensured the donor journey was visually consistent.
Project List:
Brand Guide Maintenance & Photography Briefing
Annual Donor & Impact Reports
Direct Mail Campaigns & Donation Forms
Digital Design (EDMs)
Event Collateral (Banners, Flyers, Calendars)
